Head of Global Marketing - Meat, Fish & Cheese Alternatives
Jobbeschreibung
Österreich
DSM
19.04.2024
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Location: Vienna, Parma, Delft, Princeton Based in office, hybrid with
min 3 office days per week Career Level: P15/C41Owning the global
Meat, Fish & Cheese Alternatives market, support driving sustainable
growth by providing insights, direction as well as a clear
regionalized portfolio. Co-create and support the development of the
MFCA strategy and value propositions; lead and execute the Regional &
Integrated Marketing approach & Story telling (Full solution,
Ingredients, Flavors, CI, Culinary capabilities etc.).At
dsm-firmenich, being a force for good is not optional. Diversity,
Equity & Inclusion is a shared responsibility woven into our daily
work, benefiting to our People, Customers & Communities and driving
business value. Equal access to opportunities is a given, belonging is
a shared feeling, authenticity is celebratedYour key
responsibilitiesDesign Meat, Fish & Cheese Alternatives value
propositionsBuild, Design & own Regional & Integrated Marketing
approach & Story telling (Full solution, Ingredients, Flavors, CI,
Culinary capabilities etc.)Co-Create & Support Development of Meat,
Fish and Cheese Alternatives Strategy Define together with Regional
Marketing & Business Development, as well as Segment leaders, focus
clients, identify new prospects, global and regional trends
etc.Provide Marketing related data (Mintel, Euromonitor etc.) to
stakeholders.Hold close relationship to regional and segment
marketing.Provide market/consumer demands to help formulate Innovation
requests (Market driven innovation)Anticipate client needs to be able
to offer new capabilities earlier & quicker versus competition (market
screening)Provide global and regional market insights and trends on
the MFCA segments.New product application and innovation concept
deployment (including new flavors & concepts based on global &
regional trends, consumer insights and clients needs challenges):
preparing marketing collateral for the regional/ global
campaigns.Coach and train Business development and Regional Marketing
on Value Proposition & Products for Global and Regional
initiativesCreate the content to be published via social media.Own and
organize global exhibition plan together with regions & segments:
which show, what applications, setup, attendees, etc. ensure proper
visibility of platform.Act as innovation launch managers (for new
products/technologiesOwn portfolio: work with Regions, BDMs &
Innovation to ensure local collection is available, ready to sell,
sample ready, regulatory checked.We bringA rich history and a
promising future of bold scientific innovation and passionate creation
with our customers; A space to grow by encouraging and supporting
curiosity and an open mindset;A culture that prioritizes safety and
well-being, both physically and mentally;The opportunity to work for a
company where sustainability is much more than a claim and is core to
our strategy and purpose;A flexible work environment that empowers
people to take accountability for their work and own the
outcome;Barrier-free communities within our organization where every
employee is equally valued and respected – regardless of their
background, beliefs, or identity;A firm belief that working together
with our customers is the key to achieving great things;An eagerness
to be one team and learn from each other to bring progress to life and
create a better future;You bringBachelor/Masters degree in Business or
Marketing.10 years of experience in Marketing a in the Food Industry,
in matrix organizationsKnowledge of Savory or Plant Based and
experience in building Strategy is a plus Fluent in EnglishGood
understanding of the Food & MFCA Alternatives Industry Strong
commercial drive Strategic & analytical thinking Able to
convince/influence others.Ability to drive the marketing activities in
a complex matrix, managing and influencing.Ability to work in a
multicultural, multidisciplinary environment.ResiliencePeople
EngagementOpenness towards different parts of organization. Embrace
the “category of one” thinking.Act as ambassador of change and lead by
influence. Recruitment process: Please apply online by sending in your
resume in English. Recruiter: Claudia Huber-Newmandsm-firmenich is
fully dedicated to inclusion because when people feel engaged and
empowered, their creativity and innovation drives unprecedented
progress. We aim to build a workplace where opportunity really is
equal, so everyone can thrive. We do not discriminate: (here,) there’s
a place for everyone with us.dsm-firmenich is an Equal Opportunity and
Affirmative Action Employer. Our people are as diverse as our
customers. For us that includes a commitment to ensuring equal
employment opportunities for all job applicants and employees.
Employment decisions are based upon job-related reasons regardless of
an applicant's race, color, religion, sex, sexual orientation, gender
identity, age, national origin, disability, marital status, genetic
information, protected veteran status, or any other status protected
by law. We are committed to providing reasonable support for disabled
applicants in our recruiting process. Should you need assistance, and
are comfortable to share this, please let us know.
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