3 Jobs für Brand management in Mödling

Unser Kunde, ein führendes Unternehmen in der Konsumgüterindustrie, sucht einen erfahrenen Senior Product Marketing Manager, der unser Team remote unterstützt. In dieser Rolle sind Sie für die strategische Marktpositionierung und das Wachstum unserer Produktportfolios verantwortlich. Sie entwickeln und implementieren innovative Marketingstrategien, die auf tiefgreifendem Markt- und Kundenverständnis basieren. Ihre Aufgabe ist es, die Markenbekanntheit zu steigern, die Kundennachfrage zu generieren und den Umsatz unserer Produkte zu maximieren. Diese Position erfordert eine hohe Eigeninitiative, analytische Stärke und Kreativität, um in einem dynamischen Marktumfeld erfolgreich zu sein.

Ihre zentralen Aufgaben:

• Entwicklung und Umsetzung umfassender Produktmarketingstrategien, einschließlich Go-to-Market-Plänen für neue Produkteinführungen.
• Durchführung von Marktanalysen, Wettbewerbsbeobachtungen und Trendanalysen zur Identifizierung von Chancen und Risiken.
• Definition der Zielgruppen, Kernbotschaften und Positionierung für unsere Produkte.
• Erstellung von überzeugenden Marketingmaterialien, wie Produktbroschüren, Präsentationen, Whitepapers und Webseiteninhalten.
• Zusammenarbeit mit Produktmanagement, Vertrieb, PR und anderen Teams, um eine kohärente Markenkommunikation sicherzustellen.
• Management des Marketingbudgets für zugewiesene Produkte und Überwachung der ROI.
• Schulung des Vertriebsteams bezüglich Produktvorteilen, Alleinstellungsmerkmalen und Verkaufsargumenten.
• Analyse von Verkaufsdaten und Marketingkampagnen zur Ableitung von Optimierungsmaßnahmen.
• Aufbau und Pflege von Beziehungen zu externen Partnern und Agenturen.
• Kontinuierliche Beobachtung der Marktdynamik und Anpassung der Marketingstrategien.

Ihr Profil:

• Abgeschlossenes Studium im Bereich Betriebswirtschaft, Marketing, Kommunikation oder einem verwandten Feld (Master oder MBA von Vorteil).
• Mehrjährige Berufserfahrung im Produktmarketing, idealerweise im Konsumgütersektor oder in einem vergleichbaren B2C-Umfeld.
• Nachweisbare Erfolge in der Entwicklung und Umsetzung von erfolgreichen Produktmarketingstrategien.
• Starke analytische Fähigkeiten und die Fähigkeit, komplexe Daten zu interpretieren und daraus umsetzbare Erkenntnisse zu gewinnen.
• Hervorragende Kommunikations- und Präsentationsfähigkeiten sowie die Fähigkeit, überzeugende Narrative zu entwickeln.
• Erfahrung in der Führung von bereichsübergreifenden Projekten.
• Kreativität und die Fähigkeit, innovative Marketingansätze zu entwickeln.
• Sehr gute Kenntnisse im digitalen Marketing und im Umgang mit relevanten Tools.
• Fließende Deutsch- und sehr gute Englischkenntnisse in Wort und Schrift.
• Ausgeprägte Fähigkeit zur selbstständigen Arbeit und hohe Eigenmotivation, um auch remote erfolgreich zu sein.

Wir bieten Ihnen eine herausfordernde und abwechslungsreiche Aufgabe mit hoher Eigenverantwortung in einem international agierenden Unternehmen. Profitieren Sie von einer flexiblen Arbeitsgestaltung und der Möglichkeit, Ihre Expertise in einem spannenden Umfeld einzubringen.

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
**A Day in the Life**
The Digital Technologies Business Unit (DTBU) at Medtronic is implementing cutting-edge AI technology, computer vision, and augmented reality in the operating room (OR) to augment surgical coaching, and eventually, performance. Our goal is to deliver safer surgery around the world. Touch Surgery represent a full ecosystem of digital solutions that support every stage of surgery, both in and out of the OR. Empower surgical teams with next-generation computing, visualization, and artificial intelligence technology.
As European Marketing Product Manager, you will play a critical role in achieving this vision by creating the strategy and approach for driving growth in key surgical markets and Digital technologies across Europe. As a member of the Digital Technologies team, you'll focus on building the vision and direction for how we approach different markets and territories. This position will report to the Regional Business Director, Medtronic DT Western Europe.
**Responsibilities may include the following and other duties may be assigned:**
+ Serve as the subject matter expert on target markets, procedures, opportunities, challenges, and the competitive landscape.
+ Develop and continuously refine the territory sales executive (TSE) growth strategy and capabilities.
+ Segment and prioritise key events, strategies, and target customers for maximum impact.
+ Ensure successful execution of all country-specific events through close collaboration with logistics and events teams.
+ Assess and implement specialty-specific claims and evidence strategies in target markets.
+ Build and nurture strong partnerships across critical functions, including Regional & Upstream Marketing, Sales, Medical/Clinical Affairs, Customer Education, and local teams.
+ Foster meaningful relationships with Key Opinion Leaders (KOLs) and surgical societies to drive collaboration.
+ Provide strategic guidance, messaging, positioning, tools, metrics, and frameworks to support regional execution.
+ Willingness to travel approximately up to 40/50%.
**Required Knowledge and Experience:**
+ Bachelor's degree in marketing, economics, or relevant experience in marketing, communications, advertising, or a related field.
+ Experience in the healthcare industry is required.
+ Proven communication skills with a talent for storytelling, motivated to align teams toward shared goals that drive growth and credibility.
+ Customer-focused, with a strong commitment to understanding their needs and enabling their success.
+ Experience working in a complex, matrixed environment across business units and with sales organizations.
+ Passionate about enhancing surgical outcomes through innovative digital solutions.
+ Proficiency with Microsoft Word, Excel, and PowerPoint and marketing automation tools.
**Physical Job Requirements**
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 
**Benefits & Compensation**
**Medtronic offers a competitive Salary and flexible Benefits Package**
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
**About Medtronic**
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission - to alleviate pain, restore health, and extend life - unites a global team of 95,000+ passionate people.
We are engineers at heart- putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here ( lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission - to alleviate pain, restore health, and extend life - unites a global team of 95,000+ passionate people.
We are engineers at heart- putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
**We change lives** . Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That's who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
**We build extraordinary solutions as one team** . With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.
**This life-changing career is yours to engineer** . By bringing your ambitious ideas, unique perspective and contributions, you will.
+ **Build** a better future, amplifying your impact on the causes that matter to you and the world
+ **Grow** a career reflective of your passion and abilities
+ **Connect** to a dynamic and inclusive culture that welcomes the challenge of life-long learning
These commitments set our team apart from the rest:
**Experiences that put people first** . Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
**Life-transforming technologies** . No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.
**Better outcomes for our world** . Here, it's about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.
**Insight-driven care** . Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here ( .
For updates on job applications, please go to the candidate login page and sign in to check your application status.
If you need assistance completing your application please email
To request removal of your personal information from our systems please email